Arctic Monkeys
Arctic Monkeys are an English indie rock band formed in 2002 in High Green, a suburb of Sheffield. Alex Turner and Jamie Cook both taught themselves to play the guitars that they had received as Christmas presents in 2001. They formed a band with Alex's school friends Andy and Matt. Originally, Glyn Jones was the vocalist of the band, before he left and Turner took over vocal duties. The current band consists of Alex Turner (lead vocals, lead/rhythm guitar), Jamie Cook (rhythm/lead guitar), Nick O'Malley (bass guitar, backing vocals), and Matt Helders (drums, backing vocals). The band's first ever gig was at The Grapes in Sheffield. After a while, the band began to give away the demo CDs that they had recorded. Former member Andy Nicholson (bass guitar, backing vocals) left the band in 2006 shortly after its debut album was released.
The band have released five studio albums: Whatever People Say I Am, That's What I'm Not (2006), Favorite Worst Nightmare (2007), Humbug (2009), Suck It and See (2011) and AM (2013), as well as one live album At the Apollo (2008).
Why Do You Only Call Me When Your High?
This music video follows 4 of Goodwins 8 principles, A direct relation between lyrics and video, a direct relation between music and video, it being 100% narrative based (point 8) and subtle hints of voyeurism are hidden throughout the video, like at the beginning, they play 'Do I Wanna Know?' while he is in the pub getting high. This is advertising the main song on the newly released album, creating a very good advertising campaign for this song and the new album, AM. The lyrics and the narrative have a direct relation to each other, as the lyrics read "Leave you multiple missed calls" and in the narrative, the woman (Stephanie) looks at her phone realising she has 17 missed calls from the artist (Alex Turner) and ignores him and goes back to her presumed love interest. The song tempo is slow and has a steady beat and the video represents this by a man walking slowly down a high street and keeps imagining his girl with another man. At one point the footsteps of the drunken man almost run parallel to the beat of the song.
Goowins other 4 points are Common Genre Conventions, Notions of Looking (women), Demands of the record label (in terms of artist representation) and Inter textual References all of which are clearly not present in the music video.
R U Mine?
The subtle hints of an indie rock band are scattered throughout this video and the performance at the end of the video is a commonly used feature in other indie rock videos. Alex turners teddy boy representation also gives the audience the theme of rebellion (a very underrated convention of the rock genre originating from the 60's) as well as the band wearing sunglasses at night and constantly moving about the car, care free, Filming the whole thing in a moving car gave the band that little bit of diversity they were hoping for, also allowing them to fit in some of Goodwins principles.
Common genre conventions were used with the performance at the end of the music video as well as the artists image and the themes of rebellion, unlike the music video above. They use the notions of looking principle on the two girls that were in the car with the band. They were represented as 'groupies' that the main character in the music video (Alex Turner), is using to fill his needs while this fictitious woman makes up her mind and decides to take him or ditch him.
This post demonstrates basic and minimal understanding of your chosen music artist. You have decided to analyse two music videos, but you have not considered any of the micro elements, artist representation or codes and conventions, which makes your analysis very minimal.
ReplyDeleteAlso you have not considered your own music video and the ideas/inspirations that you have gained from your research